In London this weekend? Then THN recommend heading to East London this weekend for an arcade inspired treat! Disney has transformed Brick Lane into “8 Bit Lane” to celebrate the release of their great new animartion WRECK-IT RALPH, a fantastic new arcade-game-hopping animated adventure in UK cinemas from February 8th. You’ll be able to experience an 8 bit London taxi, postbox, pigeon, tree, clouds, CCTV camera, and leaking water pipe.
8 Bit Lane will also showcase the world’s first blipp-able building using Blippar’s visual discovery app. When WRECK-IT RALPH fans ‘blipp’ The Nicelanders house on the wall, the house will emerge in 3D and they will be invited to play a game featuring Ralph himself. It’s open to the public from today until Sunday night. Find 8 Bit Lane at The Truman Brewery, 91 Brick Lane, London E1 6QL and if you visit, Tweet your pictures including #8BITLANE and to us @thncom
Disney engaged renowned film production sculptor Aden Hynes to create the bespoke pieces of art.
“My whole life has become somewhat pixilated over the last month, I played 8 bit games as a teenager, so it was great to realise that vision in three dimensions.” Says Aden, “In many ways the retro styling has much more charm than the hyper reality of today, I’ve never been asked to make an 8 Bit taxi before!”
I was lucky enough to see WRECK-IT RALPH last year and I’m happy to report that it’s excellent and you can read my full review by clicking along here. Scroll down for some images from the event and you can also like Ralph on Facebook: facebook.com/WreckItRalph and also Follow Disney on Twitter: @DisneyUK
