A new video promoting the planned Angry Birds special edition game to tie in with the release of 20th Century Fox’s big 2011 release Rio, has arrived online.
The short promo, featuring the film’s cast and filmmakers, as well as the game’s creators can be seen below, along with a couple of images from the launch, and the full press release announcing the movie/ game tie-in.
From the makers of the hit ICE AGE series, RIO is a comedy-adventure about taking a walk on the wild side. Blu is a domesticated Macaw who never learned to fly, living a comfortable life with his owner and best friend Linda in the small town of Moose Lake, Minnesota. Blu and Linda think he’s the last of his kind, but when they learn about another Macaw who lives in Rio de Janeiro, they head to the faraway and exotic land to find Jewel, Blu’s female counterpart. Not long after they arrive, Blu and Jewel are kidnapped by a group of bungling animal smugglers. With the help of street smart Jewel, and a group of wise-cracking and smooth-talking city birds, Blu escapes. Now, with his new friends by his side, Blu will have to find the courage to learn to fly, thwart the kidnappers who are hot on their trail, and return to Linda, the best friend a bird ever had.
Rio is released in cinemas in the UK on 8th April.
ANGRY BIRDS, Rovio’s blockbuster smart phone and tablet game that has become a global cultural sensation, and RIO, one of the year’s most anticipated motion picture events, are joining forces to create a new game, ANGRY BIRDS RIO – representing a first-of-its-kind game development partnership between Rovio and Twentieth Century Fox. The announcement was made by Mikael Hed, CEO at Rovio Mobile, which created ANGRY BIRDS, and Peter Levinsohn, president of new media and digital distribution for Twentieth Century Fox, which releases RIO in UK theatres 8th April 2011 in 3D.
This unique spin-off of ANGRY BIRDS will take flight around the world in March, coinciding with RIO’s gala world premiere event. To celebrate the partnership and give fans a sneak preview of the story surrounding ANGRY BIRDS RIO, in true Rovio style a video can be viewed at: http://rio.angrybirds.com
“ANGRY BIRDS RIO is a match made in heaven for a mobile application and a major motion picture, and this collaboration with Fox is definitely one the most exciting partnerships we have entered into with the ANGRY BIRDS brand to date,” said Mr. Hed. “In addition to expanding the horizons of two fantastic entertainment brands and creating a great new gaming experience, we have also taken the concept of combining a mobile application and motion picture promotion to an entirely new level.”
“In partnering with Rovio, we are combining the world’s hottest application developer with one of the motion picture industry’s premier creative forces to introduce the millions of fans of ANGRY BIRDS to the exciting world of RIO,” said Mr. Levinsohn. “Our relationship with Rovio is another great example of Fox Digital Entertainment’s continuing work to extend our content to a variety of digital platforms.”
In ANGRY BIRDS RIO, the original Angry Birds are kidnapped and taken to the magical city of Rio, where they eventually escape their captors and set out to save their friends, Blu and Jewel – two rare macaws and the stars of the upcoming Fox motion picture, RIO. Like the incredibly-popular original edition, ANGRY BIRDS RIO will feature hours of gameplay, physics-based demolition challenges and loads of replay value – all with unique twists based on the highly-anticipated film.
ANGRY BIRDS RIO will launch with 45 dedicated levels and will regularly add new levels via app updates. The game will be available for download on smart phones and tablets worldwide.
