Richard Branson is Limitless

Here’s a video that appeared in my inbox from my friends across the other side of the Atlantic to promote the big Friday opener LIMITLESS which finally gives away the secrets behind entrepreneur Richard Branson’s success – the NZT pill.

Bradley Cooper and Robert De Niro star in Limitless, a paranoia-fuelled action thriller about an unsuccessful writer whose life is transformed by a pill that allows him to use 100% of his mind and become a perfect version of himself.

His enhanced abilities soon attract shadowy forces that threaten his new life in this darkly comic and provocative film. Aspiring author Eddie Morra (Cooper) is suffering from chronic writer’s block, but his life changes instantly when an old friend introduces him to ‘Clear Pill’, a revolutionary new pharmaceutical that allows him to tap his full potential.

With every synapse crackling, Eddie can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets as long as he keeps taking the untested pill.

Soon Eddie takes Wall Street by storm, parlaying a small stake into millions. His accomplishments catch the eye of mega-mogul Carl Van Loon (De Niro), who invites him to help broker the largest merger in corporate history. But they also bring Eddie to the attention of people willing to do anything to get their hands on his stash of Clear Pill.

With his life in jeopardy and the drug’s brutal side effects taking their toll, Eddie dodges mysterious stalkers, a vicious gangster and an intense police investigation as he attempts to hang on to his dwindling supply long enough to outwit his enemies.