J.J. Abrams sure knows how to wet his audience’s appetite. With both LOST and CLOVERFIELD, Abrams made the most of viral campaigns, dropping hints, teasers, and clues to whip up a frenzy in us fanboys. And the science-fiction wunderkind has done it again with his highly-anticipated SUPER 8, as evidenced by this brilliantly-conceived promo video. The sequence – which harks back to a golden time when trailers were specially made – has been released by Paramount through Yahoo! Movies and gives a little info on the background of SUPER 8, and shows a brief glimpse of the film’s monstrous secret.
SUPER 8, which is produced by Amblin maestro Steven Spielberg, follows a group of young filmmakers who, when shooting on their super 8 camera, witness a train crash that releases… well, something into their town. If the footage recently shown to The Hollywood News is to go by, this promises to be the film of the summer.
SUPER 8 is released August 5th.
