Since the books already have a huge fan base, we knew that Lionsgate would have some tricks up their sleeves when it came to the advertising campaign for THE HUNGER GAMES. And they certainly have surprised us with their take on viral marketing.
The images below are ‘advertisements’, shown around the film’s Capitol, for the upcoming HUNGER GAMES. Each poster promotes a product which is sold in the Capitol, and three of the main characters help to entice viewers. Lenny Kravitz, who plays Cinna (Katniss’ [Jennifer Lawrence] stylist) seems to be promoting eye-liner, while Wes Bently (Seneca Crane) promotes a shaving device and Stanley Tucci (Caesar Flickerman) promotes toothpaste.
To anyone who has read the books, these new online posters would certainly excite you and draw you in. And even if you haven’t, they’re still likely to intrigue you, especially with Kravitz’ glittery gold make-up and Tucci’s bright blue hair.
THE HUNGER GAMES, directed by Gary Ross, stars Jennifer Lawrence as Katniss, a teenager who volunteers herself to be a part of the games – where only one competitor can survive. It is due for release 23rd March, 2012.
Source: The Hunger Games Trilogy Fansite
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