We’ve just been sent this little infographic to co-incide with the release of IN TIME (out on UK DVD and Triple Play Blu-Ray this week). As today is a leap year, the infographic displays the hidden costs of an extra day… and how Britiain will be spending its extra day.
On February 29th 2012 the average Briton will miss out on £118 of earnings (a loss of over £500 million across the population), and will spend an extra £7.60 on food and non-alcoholic drinks [clearly they aren’t involved in producing The Hollywood Booze, which is what we’re chosing to do on our ‘extra day’), £8.63 on housing and fuel and £9.27 more on transport.
The British economy will be the big winner however, seeing a big boost for the economy with a whole extra day for people to spend, spend, spend and business to do more business. Text mad Brits will be leading the way sending an extra 265 million texts, keeping mobile phone companies counting their profits, whilst the social media giant Facebook will see 720,000,000 more status updates keeping their advertisers happy as people send an extra 8.3 hours in front of the computer.
Meanwhile this nation of shopaholics will splurge an extra £77,000,000 whilst maternity wards will see an extra 1935 babies born.
For those with birthdays on February 29th, this will be one group who will be having reasons to celebrate. If every leap year baby lived to 100 they’d actually be still a youthful 25, the point humans stop aging in the film In Time.
And finally men have something to celebrate; they will have an average of 13.7 more minutes on this day to think about sex.
This is cool.
