We’re only five weeks away, so who’d like a seriously geeky way to keep track of the Oscar chatter and more specifically, via Twitter and now available at oscars.twitter.com.
It’s pretty safe to say that year-round, movie buffs come to Twitter to discuss, analyze, and rate the movies they watch and during the Hollywood awards season, that conversation kicks into high gear. The recent Golden Globes, for example, saw over 4 million Tweets. This handy Twitter Oscars Index reflects the ebb and flow of the movie-related conversations throughout the awards season, showing how positively fans are commenting on nominees on Twitter…and may even help if you’re heading down the bookies but, just to say, that’s completely your decision!
The Index reflects the sentiment of Tweets about nominees in the 6 biggest categories of the night: Best Picture, Best Actress, Best Actor, Best Supporting Actress, Best Supporting Actor, and Best Director.
You can slice and dice the data in many different ways: looking at, for instance, how a certain news event or another award affects Twitter conversation around a nominee over time. On January 10th, the day Oscar nominations were announced, you can see that after Amour won Best Foreign Language Film at the Golden Globes on Sunday, positive buzz noticeably increased (in blue):
Another way to explore the Index is by comparing nominees to each other to see which is garnering the most positive sentiment. The Golden Globe winner for Best Director was Ben Affleck (for Argo), but he didn’t receive a directing nomination for the Oscars, leaving the field open to a great deal of speculation. Based on the Oscar Index, directors Steven Spielberg (for Lincoln) and Ang Lee (for Life of Pi) currently have the most positive buzz on Twitter:
The score for each nominee that reflects how conversation around that term compares to all other conversation on Twitter. For example, a score of 87 for Silver Linings Playbook indicates that Tweets discussing Silver Linings Playbook are on average more positive than 87 percent of all Tweets. Just a note to say, that Twitter are once again partnering with Topsy (@Topsy) for sentiment analysis and they also worked closely with the Academy on the project. So, while the next five weeks are sure to be filled with crystal ball predictions of how the illustrious Academy members will vote, the Twitter Oscars Index provides another dimension to the story: the voice of the fans!Ah, stats chat. Source: TwitterBlog
