We’d be lying if we said we were shocked, because Mormon fever (which is catching) has absolutely gripped the theatre world since its debut on Broadway back in 2011. But when THE BOOK OF MORMON opened this weekend at The Prince Of Wales Theatre in London, it not only broke records for the best single day of sales at a West End show but it also broke it for Broadway too. On Saturday the box office took in an absolute whopping £2,107,972, or $3,210,019 for you American folk, in ticket sales. 150,000 additional tickets have been made available and the show is now booking until January 11, 2014.
Cameron Mackintosh, who owns the theatre and has broke some amazing musicals in his time, had this to say:
“After a phenomenal opening night I am delighted to see a phenomenal record-breaking post opening box office of over £2m. The Mormons have truly delivered a Heavenly hit!”
THE BOOK OF MORMON tells the story of two young Mormon missionaries sent to a village in Northern Uganda, where a vicious warlord is threatening the population. The two naive missionaries try and share their scriptures, but have trouble connecting with the locals. The musical is created by SOUTH PARK creators Trey Parker and Matt Stone plus AVENUE Q co-writer and composer Robert Lopez. The musical has nine Tony Awards and a Grammy for Best Musical Theater Album to its belt, and it looks to only be getting bigger.
Source: Deadline
