When Disney first purchased Marvel for $5 Billion back in 2009, fans and general moviegoers we both confused and sceptical at the thought of Mickey Mouse and Iron Man sharing the same home. However, the strange purchase quickly proved to be a stroke of genius after Marvel Studio’s THE AVENGERS broke countless records and became the third highest grossing film of all time.
Since then every film released by Marvel and the mouse house, has topped the worldwide gross of its predecessor and (mostly) maintained the excellent quality of Joss Whedon’s THE AVENGERS. Now that the brand is at its absolute strongest across the globe and the studio is trouncing its competition, Marvel are free to take a few more risks than it would have previously dared to a few years ago. As a result audiences can look forward to a few fresh properties in the form of James Gunn’s GUARDIANS OF THE GALAXY and Edgar Wright’s ANT-MAN over the next year. With CAPTAIN AMERICA: THE WINTER SOLDIER, a film that would have been ridiculed 10 years ago, outselling Sony’s THE AMAZING SPIDER-MAN 2, It appears that Marvel Studios can do no wrong in the eyes of moviegoers now. Check out an interesting new interview with Disney CEO Bob Iger, where he touches on the success of CAPTAIN AMERICA: THE WINTER SOLDIER, Marvel’s future plans and the high hopes of GUARDIANS OF THE GALAXY. You can read what he had to say below:
‘Marvel is, as far as we’re concerned, just getting started. The results of [Captain America: The Winter Soldier], though, I think, are very, very telling, because when you look at the film that is approaching almost $700 million in global box office, I think $680 million, and you compare that to Captain America 1, which did under $400 million worldwide and even look at it versus Thor movies, a few of the Iron Man movies, you’re looking at a film that has actually done substantially better than a lot of the Marvel films that we put out’.
Iger said that Marvel’s success with movies released in May includes ‘the two biggest domestic openings of all time,’ adding that the studio ‘will continue this tradition with Avengers: Age of Ultron next year and Captain America 3 in 2016′.
In relation to AVENGERS films Iger stated:
‘It’s clear that momentum is building’.
He also added that himself and the company have high hopes for GUARDIANS OF THE GALAXY:
[GUARDIANS OF THE GALAXY has] ‘strong franchise potential’.
‘I’m not going to predict that we’ve got another Avengers on our hands, but that’s certainly the goal’.
With the positive buzz surrounding GUARDIANS OF THE GALAXY and the inherited mass media storm attached to the highly anticipated AVENGERS: AGE OF ULTRON, Marvel Studios seem set to conquer movie theatres for some time to come!
Check back with THN for more updates on all things Marvel.
Source: THR
Vos_L
May 9, 2014 at 11:17 am
“With CAPTAIN AMERICA: THE WINTER SOLDIER, a film that would have been
ridiculed 10 years ago, outselling Sony’s THE AMAZING SPIDER-MAN 2”. The random things that bloggers say. What is the basis of this statement? Are you saying the suggestion of a Captain America movie would have been ridiculed 10 years ago or the actual movie itself? The Winter Soldier is better than any superhero movie released prior to 2004. Superhero movies were a joke back then, for the most part. Spider-man is getting beat out because Sony is trying to milk too much money out of Spider-man. They rebooted him too soon and without any real clear vision. The top sign of Marvel’s success is that Sony, Fox and Warner Bros are all trying to copy what they did.