As we type this, the Super Bowl 50 is about to kick off in San Francisco, and although we’ve a couple of ads already landing online in the week leading up to the event, they’re really starting to drop now.
First off the blocks tonight is the Captain America: Civil War spot. The ad for the May released Marvel movie has just been delivered. and you can watch it in the player below. The ad is titled ‘Rivals’.
Marvel’s Captain America: Civil War finds Steve Rogers leading the newly formed team of Avengers in their continued efforts to safeguard humanity. But after another incident involving the Avengers results in collateral damage, political pressure mounts to install a system of accountability, headed by a governing body to oversee and direct the team. The new status quo fractures the Avengers, resulting in two camps—one led by Steve Rogers and his desire for the Avengers to remain free to defend humanity without government interference, and the other following Tony Stark’s surprising decision to support government oversight and accountability.
