This will be the official post for the Super Bowl TV spots 2017. The annual television sports event is airing this coming Sunday 5th February with the New England Patriots playing the Detroit Falcons at the NRG Stadium in Houston, Texas. As with every year, TV spots come at a premium with a 30-second ad costing around $5 million.
We’re expecting tons of movie-themed ads to play at this year’s event, and here’s what we know so far.
Super Bowl TV Spots 2017
Updated: February 1st: Here are the two ads for Wix and Budweiser – the former features Jason Statham and Gal Gadot.
January 31st: Definitely getting spots at this year’s Super Bowl are the likes of Disney, Universal, Fox, Sony and Paramount says Deadline. Warner Bros. have reportedly not bought any prime airtime this year, so reports the trade. They report that Disney has reportedly secured two Super Bowl TV spots with the likeliest candidates being Guardians of the Galaxy Vol. 2 and Pirates of the Caribbean: Dead Men Tell No Tales. Universal have one spot, which will probably go to this year’s big Fast and Furious 8, while Fox will probably debut promos for Logan and A Cure For Wellness, both of which are out in the next month or so. Sony has has one pre-game spot booked which will probably go to their big summer release Spider-Man: Homecoming. Over at Paramount, they have one spot booked in, so expect to see either the upcoming comedy action Baywatch feature, or Transformers: The Last Knight, the fifth film in the big-budget series, which is also set to debut this coming summer.
There will also be quite a few non-movie themed spots, including one for website design company Wix, featuring Jason Statham and Gal Gadot.
We’ll keep this page updated with all of the Super Bowl TV spots 2017 as they are release, so please check back.
The 2017 Super Bowl kicks off in Houston on Sunday 5th February 2017.
