The BBFC (British Board Of Film Classification) has today announced plans to change some of its certification guidelines, which will come into effect from 24th February 2014.
Following on from a survey completed by over 10,000 members of the British public, the establishment have acknowledged that it is time that some changes are implemented. The main areas that will be focussed on include a ‘greater weight’ being given to the ‘theme and tone’ of films or videos, particularly those that have a 12A or 15 certificate. Extra attention will also be given to the ‘psychological impact or horror’ and ‘strong visual details such as gore’. Strong language is another key element to be looked into with the public wanting stricter rules for films rated U, with more flexibility for a 15.
The Director of the BBFC, David Cooke, had the following to say:
“Regular public consultation is crucial to continued public trust in what we do. Our new Classification Guidelines reflect explicitly concerns raised by the public during the 2013 consultation and will, I believe, ensure that we continue to be in step with what the public wants and expects in order to make sensible and informed viewing decisions.
There is also room for continued improvement. Although it is 12 years old this year, the 12A rating remains confusing for a significant minority, with up to 27% of consumers unable to describe accurately what 12A means. We and the film industry will work during 2014 to improve understanding of this very important rating as well as raise awareness of BBFCinsight information, which is vital in helping parents decide if a 12A film is suitable for their child.”
As an ex-cinema employee I am more than a little relieved to see a more distinct focus on the 12A certificate, as the report highlights the general public don’t really understand how the newest rating works. I still recall having to give warnings to people taking really young children (aged between 4 and 6) into THE DARK KNIGHT, stating that it wasn’t the kitsch camp film like BATMAN AND ROBIN, and had several scenes that might cause distress. My words went unheard though and an hour later I was confronted with an angry parent and upset child. If the BBFC make it their priority to ensure that everyone understands that the content in a 12A is not suitable for an under twelve, then maybe the lives of current cinema employees will get a little easier.
You can check out the full report here.
Source: BBFC
