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‘Limitless’ hacks Times Square TV screens

Here’s an interesting video that I was sent yesterday from Relativity Media, who decided to partner with Thinkmodo, a creative digital agency, to create a true guerilla style viral video. The non-branded video’s intent was to allow viewers to engage with the film without raising the barriers that come with traditional advertising.

The video has gained a massive 1.4 million views on You Tube, was the most video tweeted last week and was the most shortened url on bit.ly.

See how they hacked the Times Square video boards below.

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