We’re playing major catch up with news stories that broke across the web yesterday, and here’s one of them. Helix Films, an indie production company, have announced that have set-up an exclusive partnership with Meccano Toy Company to develop an original 3D feature film based upon the iconic Erector Set brand of children’s construction toys.
In a press release the production house announced that the film will a family fantasy/adventure that could even expand to other platforms including video games and even television.
Steven-Charles Jaffe (Ghost, Star Trek IV, Strange Days) of Santa Monica-based Helix Films said:
“The three partners of Helix Films all grew up playing with Erector Set toys but in different countries–Kevin Foo in Australia, Gaukhar Noortas in Kazakhstan and me and my brother Robert in the U.S.–so our partnership with Meccano is very personal, as well as exciting,”
“We believe the iconic Erector brand offers generational appeal with global reach, providing a tremendous platform to create a thrilling film franchise that boys, girls and adults will all adore.”
Michael Ingberg, CEO of Meccano Toy Company, added:
“The very core of Meccano/Erector is about creating educational toys that enable children and adults to imagine and create completely new worlds,”
“It’s perfect for a film franchise as it is certain to entertain but also stimulate creativity and imagination as the Erector toy system has done around the world for nearly a hundred years.”
Meccano was invented by Frank Hornby in the UK over 100 years ago in 1901. The Erector set debuted in the US in 1913.
Source: Helix Films