It would seem that Netflix’s end goal is to offer the same content on their streaming service worldwide. The video streamer currently operates in hundreds of territories with different content streamed in each one. Netflix’s chief content officer Ted Sarandos spoke at the the TCA (Television Critics Association) press tour in the United States late last week and commented that the difference between content on each platform would gradually become less and less as the years roll on.
“You should think of this as a continuum, meaning that every year the exclusions of different countries and their license agreements will become less and less. Our ultimate goal is that Netflix is basically the same everywhere in the world,” He said.
“That being said, there are existing output deals that ties up some of our content for years. Our own original content that we launched early had holes in its availability.
“Today, every original content dollar we’re spending is purely global, increasingly every licensing dollar we’re spending is global.
“Our intent is for Netflix to become a global service – it will take several years, and you should think of that as an ongoing project.”
Netflix are currently looking at cracking down on users who scramble their VPNs to gain access to different regions.
The company is reportedly spending around $6 billion on over 600 hours of original content this year alone, including further series’ of House Of Cards, and Marvel’s Daredevil and Jessica Jones.
“We’re going to spend in 2016 about $5 billion dollars on content on a P&L basis, which means about $6 billion in cash,” Sarandos added.
