The very first trailer for the upcoming Steve Coogan and Michael Winterbottom comedy Greed has dropped online courtesy of Sony Pictures. The film arrives in cinemas in February and believe us, it is superb.
Greed tells the story of self-made British billionaire Sir Richard McCreadie (Steve Coogan), whose retail empire is in crisis. For 30 years he has ruled the world of retail fashion – bringing the high street to the catwalk and the catwalk to the high street – but after a damaging public inquiry, his image is tarnished. To save his reputation, he decides to bounce back with a highly publicised and extravagant party celebrating his 60th birthday on the Greek island of Mykonos. A satire on the grotesque inequality of wealth in the fashion industry, the film sees McCreadie’s rise and fall through the eyes of his biographer, Nick (David Mitchell).
We caught the film at this year’s TIFF and immediately fell in love with it. Full of on-point satire and laugh-out-loud comedy, it really is a treat. This one lands in cinemas from 21st February. Here’s the trailer.
