As parts of the UK continue through the second lockdown, OurScreen has announced that they are teaming with M&M’s to hosta live viewing party of the STUDIOCANAL, BBC FILMS, BABY COW and BFI backed British comedy Alan Partridge: Alpha Papa starring Steve Coogan. The two brands are inviting film fans across the country to come together to watch the movie and get access to exclusive conversation and content this coming Friday, 27th November.
In the film, DJ Alan Partridge (Coogan) becomes an unlikely negotiator when the radio station is held hostage by a disgruntled Pat Farrell, Alan’s colleague, who is afraid of losing his job after the radio station is sold.
M&M’s Senior Brand Manager Ryan Pardo-Roques said “This was a fantastic opportunity to strengthen M&M’s association with streaming and adapt our strategy to be relevant during lockdown when new behaviours are emerging and industry rules are being rewritten. We worked with ourscreen to offer unique value to M&M’s customers whilst they are unable to meet up in person and go to the cinema together. We believe any moment can be brightened up with humour and we hope this campaign will create moments of shared joy which customers can experience together in the virtual world and also enjoy some M&M’s while they watch.”
To find out more and register for M&M’s Movie Moments tickets visit: virtual.ourscreen.com with the code MIKE-HOTEL-FOXTROT.
