It looks like Paramount+ is finally heading to Europe, including the UK, after its owner ViacomCBS partner with Sky. In an official release, the broadcaster says that the premium streaming platform will arrive in the UK, Ireland, Italy, Germany, Switzerland and Austria in 2022.
The official release reads that the movie is a new multi-year distribution agreement that also includes the extended carriage of ViacomCBS’ leading portfolio of pay TV channels and the renewal of Sky as an ad sales partner in select markets.
“We are thrilled to expand our long-standing partnership with Sky to continue delivering ViacomCBS’ leading portfolio of premium entertainment brands to Sky customers and importantly bring Paramount+ to new audiences in all Sky markets, including the UK, Ireland, Italy, and GSA,” said Raffaele Annecchino, President and Chief Executive Officer, ViacomCBS Networks International. “This transformative distribution deal is key to accelerating our global ambitions in streaming while also supporting Sky’s strategic objectives to better serve audiences with greater flexibility in how they consume our content across all platforms.”
Paramount+ is the latest in a series of apps to come to Sky Q following the likes of Netflix, Prime Video and DIsney+.
