Mondo have just showcased their latest print – from RETURN OF THE KING. If you’re not familiar with Mondo and their work then shame on you. These guys work as a division of the world famous Alamo Drafthouse, and create some of the greatest posters in the world. These aren’t the kinds of posters you’re used to seeing these days. Gone are the countless Photoshopped star faces; the size of their head indicating the size of their cheque. Instead we get genuine pieces of art that really capture the essence of a film. Upon development of the world’s first time-machine, I don’t want to kill Hitler, I don’t want to add more lifeboats to the Titanic, and John Connor can do one. I want Mondo to design posters for every film and everything, from Oxfam charity adds to political campaigns.
These prints are also incredibly rare. They come as part of the Alamo Drafthouse’s Mystery Screening. The audience don’t know what movie they are going to see, but they do know they will get a very rare and highly collectable print. So it sucks if you couldn’t be there. But luckily there is some good news. Mondo has received the license for LORD OF THE RINGS which means we can can expect some other posters in the future. Hopefully some will be made available to the public.
If you think I’m exaggerating then simply visit their website and blog. I can’t find a single poster of theirs that doesn’t wipe the floor with the original version.
Here’s the press release:
MONDO UNVEILS ONE POSTER SERIES TO RULE THEM ALL WITH “THE LORD OF THE RINGS”
Austin, TX— Thursday, July 5, 2012 — Mondo, the collectible art boutique arm of Alamo Drafthouse Cinema, is excited to announce their first-ever print for Peter Jackson’s “The Lord of the Rings,” kicking off a series that will include all films and multiple artists. The first poster in the series, “The Lord of the Rings: The Return of the King” by artist Aaron Horkey was unveiled this evening at Mondo Mystery Movie X at the Alamo Drafthouse South Lamar.
About MondoMondo is a division of the Alamo Drafthouse championed for bringing art back to movie poster design. Utilizing the talents of world-class artists and designers, Mondo produces limited edition, screen printed posters based on all things film, television and comic properties including Star Wars, The Avengers, DC Comics, Back to the Future and Universal Monsters. In addition to stunning artwork for beloved and future classics, Mondo also releases time-honoured and contemporary movie soundtracks on vinyl, such as Drive, as well as VHS re-issues. Based in Austin, TX, Mondo operates out of a permanent gallery space hosting regular exhibitions featuring a blend of breathtaking original artwork and limited edition screen prints. Having worked with filmmakers such as Guillermo del Toro, Wes Craven, Zack Snyder and Duncan Jones, Mondo has also partnered with the Academy of Motion Picture Arts & Sciences to further archive and preserve the company’s growing collection of original film posters.
About Alamo DrafthouseThe Alamo Drafthouse is a lifestyle entertainment brand with an acclaimed cinema-eatery, the largest genre film festival in the United Sates and an online collectible art store. Named “the best theater in America” by Entertainment Weekly, the Alamo Drafthouse Cinema has built a reputation as a movie lover’s oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star studded special events. Alamo Drafthouse Founder & CEO, Tim League, created Fantastic Fest, a world renowned film festival dubbed “The Geek Telluride” by Variety. Fantastic Fest showcases eight days of offbeat cinema from independents, international filmmakers and major Hollywood Studios. The Alamo Drafthouse’s collectible art boutique, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. The Alamo Drafthouse Cinema is expanding its brand in new and exciting ways, including the launch of Drafthouse Films, a new film distribution label and plans to extend its theaters and unique programming philosophy to additional markets across the United States. More information about Alamo Drafthouse franchise opportunities are available on the official website.
Source: Collider
